Keyword: Anheuser-Busch

Who Cares Who Brews Your Beer?

A recent survey conducted by UBS has revealed some surprising information regarding consumer opinions of mainstream and independent brewers, along with consumer perception.

Craft Beer Volume Matters More Than Ever

A semi-annual report from the Brewers Association hints that the days of craft beer's explosive growth may be over. The industry, accustomed to annual double-digit growth, may have to face the fact that volume, not percentages, matter.

Lime-A-Rita Announces Brand Makeover Created by Women, for Women

Led by a team of female marketers, agency partners, and brewmasters, Anheuser-Busch's Lime-A-Rita is celebrating its fifth anniversary with a head to toe makeover including a new look and marketing campaign. Lime-A-Rita will also launch five new additions this spring to keep the product portfolio fresh with on-trend flavors that give our consumers the variety they are looking for.