What do you do after you've shaken up your menu design to rake in big dollars? You apply advanced Jedi Menu Tricks, of course!

Brandy Rand of the IWSR revealed valuable consumer data during the 75th annual WSWA that will help you serve your guests better.

Add some majesty to your mixology program with libations worthy of a prince and princess for the Royal wedding on May 19.

Donald Burns, author of Your Restaurant Sucks!, reveals the Jedi Mind Tricks he uses to redesign menus so they make money.

The Apartment Bartender swung by the 75th annual WSWA Convention to explain the importance of telling an authentic brand story.

Local social media influencers have significant reach in your area of operation, meaning they're highly valuable to your business.

New-to-market California craft spirit brand Gray Whale Gin sweeps the 75th annual WSWA awards.

Heaven's Door whiskeys, a collaboration between Bob Dylan and Spirits Investment Partnership, is the artist's first and only consumer brand…