Topic: Women

Lime-A-Rita Announces Brand Makeover Created by Women, for Women

Led by a team of female marketers, agency partners, and brewmasters, Anheuser-Busch's Lime-A-Rita is celebrating its fifth anniversary with a head to toe makeover including a new look and marketing campaign. Lime-A-Rita will also launch five new additions this spring to keep the product portfolio fresh with on-trend flavors that give our consumers the variety they are looking for.

SMIRNOFF™ Launches Initiative to Double Number of Women Headliners

The most inclusive genre of music in the world has a severe gender diversity issue. According to a sample study conducted by THUMP, women only made up an average 17% of headliners in 2016 at music festivals around the world. This percentage is far from gender parity, making it clear that women face challenges because they do not receive the same amount of exposure and access to opportunities as men.