Topic: Social media trends

What is Employee Advocacy?

You're a smart operator and you know that social media is crucial to your success...so why won't your employees post about your business?

APP-solutely the Best

Instagram, Twitter and Facebook may be the heavy hitters in the social media world but there are other social and discovery apps owners and operators need to be aware of in 2016. Here are the top 10 hospitality industry apps according to Brittany Oat.

Social Media Makeover 3

The third and final installment of Nancy Shenker's 3-part social media makeover series finds the industry expert feeling the pressure as she takes on a property operated by a New Zealand hospitality group.

Social Media Makeover 2

In part 2 of Nancy Shenker's and Brittany Oat's social media makover 3-part series, the two industry experts take on a challenge from Jonathan Grow, owner of the Lone Star Ice House in Texas.

Social Media Makeover 1

Nancy Shenker and Brittany Oat partnered at the 2016 Nightclub & Bar Show to speak about social media trends and tips. Three lucky - and brave - establishments volunteered for a social media makeover. Here is part 1 of this 3-part makeover story!

Be a Better Neighbor

You can use social media to engage others in conversation, build a sense of community, and make people think, if you use it correctly. Social media isn't a soapbox and it isn't a megaphone, it's a tool meant to foster authentic engagement.

Social Marketing to Reputation

We live in a review-driven world. More than 70% of customers consult online reviews and take them very seriously. It has never been more important to have a winning online reputation in order to drive more customers through your doors.