Topic: Planning promotions
Using street teams is an amazing way to market your promotions, if you do it right. Here's how to use street team marketing effectively.
An operator seeking to leverage a brand's promotional budget for their marketing initiatives needs to know when to strike.
We spoke with famed bartender, operator and industry emissary Erick Castro about two types of pop-up: the takeover and the transformation.
If you can promote them properly, UFC and boxing pay-per-view (PPV) events can have a major impact on profits.
The Palms Casino Resort recently unveiled a new, updated look with brand-new nightlife venues. Here are the lessons you can learn from the Palms' grand re-opening.
Amaro Montenegro's #NotAConvent event is a lesson in how operators can build their reputation and boost revenue by hosting special and private events.
Nostalgia is being celebrated through an inventive 7-cocktail flight promotion at barmini by José Andrés.
It’s fine to create a promotion that departs from the expected, but without adhering to several best practices it will be doomed.
Like it, dislike it or feel indifferent, bars, nightclubs and restaurants are not free of politics, institutional, social or otherwise.
Succeeding during the phenomenon that is spring break means planning your promotions effectively and executing them as flawlessly as possible. Start promoting your spring break events now, pre-sell tickets, cover charges, VIP tables and drink packages, monitor your male-to-female ratios, and upsell groups in your line to VIP.