Topic: Planning promotions
Technology and marketing, when approached effectively and thoughtfully, can launch guest engagement and revenue to new heights.
You want to throw a profitable, memorable party but don't want to spend your own money on it. Here's how to get brand dollars.
Bar and restaurant marketing guru Nick Fosberg discusses the differences between VIP and loyalty programs in this short but helpful video.
Some in the industry are predicting that the next big bar night may begin in the morning hours.
Too many bars and nightclubs have cookie-cutter marketing. It’s time to step up the game and pack your bar with the right guests.
Using street teams is an amazing way to market your promotions, if you do it right. Here's how to use street team marketing effectively.
An operator seeking to leverage a brand's promotional budget for their marketing initiatives needs to know when to strike.
We spoke with famed bartender, operator and industry emissary Erick Castro about two types of pop-up: the takeover and the transformation.
If you can promote them properly, UFC and boxing pay-per-view (PPV) events can have a major impact on profits.
The Palms Casino Resort recently unveiled a new, updated look with brand-new nightlife venues. Here are the lessons you can learn from the Palms' grand re-opening.