Topic: Marketing trends

Keep a List of Guests

While most operators probably understand instinctively that they should be capturing customer data, too many of them simply fail to do it. You need to maintain an internal list of your regular customers so that you can market to them directly.

Ken Gronbach Keynote Presentation

Demographer Ken Gronbach will deliver a powerful and informative keynote presentation focused on surviving and thriving during demographic change at the 2017 VIBE Conference. When it comes to understanding and communicating actionable demographic information, there is nobody better than Gronbach.

Man of Intrigue

Steven Lockwood is the Executive Director of Marketing for Intrigue nightclub, the newest nightlife concept at Wynn Las Vegas. Having a skilled marketing director on your staff can make a massive difference when it comes to succeeding in the highly competitive nightlife segment, and Lockwood is a marketing director others should learn from and emulate.

Marketing Tools & ROI

Great promotions don't require you to lower your prices. Using the right marketing tools at the right time to attract the right people can help you develop effective promotions and increase your return on investment.

5 Digital Best Practices

Thereas no doubting the effectiveness of digital and social media marketing to attract your customers. In fact, the internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020, according to a new report.

Reach Your Customers

Everybody knows that everybody is using their mobile devices all the time. What everybody doesn't seem to know is how to reach these people through discovery engines and local searches.

6 Tips for Nightclub Events

There is no standard event marketing strategy you can follow that will guarantee success. However, there are some tactics you can adopt that will give you a leg up on your competition.

Powerful Bar Brand

Running a restaurant or a bar can be a tough business; failure rates are high and competition is fierce. While itas not easy, it is possible for your bar to be successful and profitable with the right plan of action.