Topic: Marketing strategies
industry expert Donald Burns shoots down myths surrounding bar, nightclub and restaurant marketing while providing truth and solutions.
You're a smart operator and you know that social media is crucial to your success...so why won't your employees post about your business?
Sugar Factory has mastered the art of using Instagram for marketing and staying connected with guests and fans.
If you can promote them properly, UFC and boxing pay-per-view (PPV) events can have a major impact on profits.
Local social media influencers have significant reach in your area of operation, meaning they're highly valuable to your business.
Any marketing initiative, even with the backing of only a small budget, has the opportunity to see big results if executed correctly.
It’s fine to create a promotion that departs from the expected, but without adhering to several best practices it will be doomed.
A short story-dispensing machine not only makes waiting less of a pain point for guests, it's a brilliant social media share-worthy attraction.
Two well-known cocktail bars add a layer of detail that makes them more memorable to their customers through literal branding.
One effective tactic for developing a loyal customer base that returns to your venue on a regular basis is recognizing life-stage moments.