It’s difficult to set aside your hard-earned money for marketing efforts when you're unable to track the return on your investment. Today, however, you can track nearly every marketing effort to understand and increase your ROI.
it’s hard to set aside your hard-earned money for marketing efforts when it seems like you’re blowing those dollars away with no knowledge about what you’re really getting in return. But that’s the issue in and of itself: you view your marketing as an expense instead of an investment. Get your marketing efforts down to a science with these 4 steps.
While most operators probably understand instinctively that they should be capturing customer data, too many of them simply fail to do it. You need to maintain an internal list of your regular customers so that you can market to them directly.