Topic: Managing promotions
We spoke with famed bartender, operator and industry emissary Erick Castro about two types of pop-up: the takeover and the transformation.
It’s fine to create a promotion that departs from the expected, but without adhering to several best practices it will be doomed.
Succeeding during the phenomenon that is spring break means planning your promotions effectively and executing them as flawlessly as possible. Start promoting your spring break events now, pre-sell tickets, cover charges, VIP tables and drink packages, monitor your male-to-female ratios, and upsell groups in your line to VIP.
Summer is the best season to amp up your promotions and boost your revenue because customers are looking for big ways to spend their summer months, and are more prone to attend events and parties. Here are 7 steps that will help you set yourself up for success, whether you're hosting one event or many.
Winner of the 2016 VIBE Vista Award for "Best Single Event or Promotion," The Melting Pot used a whiskey-centric limited time offer that directly targeted women. The chain's Women and Whiskey LTO featured such highlights as whiskey cocktails, customizable whiskey flights, and whiskey-infused cheese and chocolate fondues.
We're sprinting towards New Year's Eve and bars and nightclubs are preparing for very busy nights. Timing is everything: promote too early and you'll be forgotten, but promote too late and you won't be considered.
RMD Group owns San Diego hotspot Fluxx along with many other successful bars, nightclubs and restaurants. Find out about the promotions they've created and implemented.
Once your customer list starts growing, the next step is to strategically promote to your list with quality advertising material that promotes your bar, provides entertainment value, encourages repeat business, and stimulates referrals.