November 12 is National Happy Hour Day! That means now is the time to get ready for your happy hour promotions. These 6 cocktail recipes and 6 bar food recipes are sure to help you attract guests for happy hour.
Drink promotions still work, as the Bravo Brio Restaurant Group (BBRG) proved when their weekly martini promotion helped them take home the VIBE Best Spirit Program award at the 2016 VIBE Conference in San Diego.
Millennials have changed many things, including the way bars and restaurants do business. More than half prefer happy hour to going out for dinner. Here are some things to consider about happy hour promotions.