It is estimated that for every $40 spent in a Nightclub, roughly $60 is left on the table. That means that 60% of possible sales are falling through the cracks in Nightclubs on a routine basis.
Why? The environment is designed for partying and having fun. The Nightclub atmosphere is as inhospitable to service workers as the planet Mars is to astronauts. The good news is that just as technology is making Mars happen for humans (slowly but surely), ita s doing the same for Nightclub servers (surely and quickly).
Running a restaurant or a bar can be a tough business; failure rates are high and competition is fierce. While ita s not easy, it is possible for your bar to be successful and profitable with the right plan of action.
Would you turn away a crowd of new customers? No, of course not. But are you actively trying to attract a new crowd or passively standing by - banking on word of mouth and praying for some positive press?
The Millennials are the Holy Grail as adults, once theya ve passed the 30 year mark, visit bars less frequently each year. Ideally, you should be targeting Millennials who are between the ages of 23 and 27 years old.