Topic: Executing promotions

David Craver, president of the National Bartenders Association, breaks down the pros and cons of promotions that will turn around your slow nights.

Operators can learn a lot about effective marketing campaigns and free advertising from video game Fortnite's recent ploy.

Celebrating obscure—some may say ridiculous—holidays brings fun and excitement to your bar or restaurant.

Technology and marketing, when approached effectively and thoughtfully, can launch guest engagement and revenue to new heights.

You want to throw a profitable, memorable party but don't want to spend your own money on it. Here's how to get brand dollars.

Bar and restaurant marketing guru Nick Fosberg discusses the differences between VIP and loyalty programs in this short but helpful video.

Some in the industry are predicting that the next big bar night may begin in the morning hours.

Too many bars and nightclubs have cookie-cutter marketing. It’s time to step up the game and pack your bar with the right guests.

A unique approach to marketing and promotions can make any weekday as profitable as a Friday or Saturday night. Here's how.

Using street teams is an amazing way to market your promotions, if you do it right. Here's how to use street team marketing effectively.