Topic: Executing promotions

A unique approach to marketing and promotions can make any weekday as profitable as a Friday or Saturday night. Here's how.

Using street teams is an amazing way to market your promotions, if you do it right. Here's how to use street team marketing effectively.

Marketing and promotions are key to driving guest through your door before, during, and after. Learn 19 tips for 2019 to work on each day.

We spoke with famed bartender, operator and industry emissary Erick Castro about two types of pop-up: the takeover and the transformation.

If you can promote them properly, UFC and boxing pay-per-view (PPV) events can have a major impact on profits.

The Palms Casino Resort recently unveiled a new, updated look with brand-new nightlife venues. Here are the lessons you can learn from the Palms' grand re-opening.

Amaro Montenegro's #NotAConvent event is a lesson in how operators can build their reputation and boost revenue by hosting special and private events.

Nostalgia is being celebrated through an inventive 7-cocktail flight promotion at barmini by José Andrés.

It’s fine to create a promotion that departs from the expected, but without adhering to several best practices it will be doomed.

Like it, dislike it or feel indifferent, bars, nightclubs and restaurants are not free of politics, institutional, social or otherwise.