Topic: Email marketing

How to Send Emails

You need to think of your email lists like a digital form of the usual paper advertisements that are handed out for promotion. This infographic should have you utilizing your email lists like a marketing professional in no time!

Preparing for the Holidays

It seems that each year we leap more quickly from tricks and treats to turkeys to tinsel. Bearing that in mind, now is the best time to pull your holiday season plan together. Wind back your marketing strategy for the holidays to a simpler time, and follow these other bits of advice.

E-Marketing Magic

Communicating directly to customers can be a great way to build a one-on-one relationship. But with literally billions of emails sent each day, how are yours going to get through to your customers, and why should they even bother reading your emails?

Get Your Newsletter Read

Newsletters are an incredibly effective way of engaging with your customers and getting them to come into your bar or nightclub...if you include the right content. Here are three types of content you should include in your newsletter.

How To: Content Marketing

Using content in order to attract and engage with customers is a fresh marketing concept. You can borrow from big brand content marketing programs to create your own content strategy.