Topic: Cocktail promotion
Negroni Week is all about raising money and awareness for charitable causes. Here are ideas you can use for a successful Negroni Week promotion.
Cocktail origins make for great stories, and on January 31 we celebrate the history of the classic Brandy Alexander.
National Irish Coffee Day is January 25, and we think it's safe to say that we could all use one of these high-octane sips right now.
American beverage alcohol consumers have shown that they're increasingly becoming interested in stronger and more bitter flavors, like those of Fernet-Branca.
Skilled story-telling is a time-honored bar tradition, as is the bartender’s handshake. Fernet-Branca is a brand that lends itself to both.
We’ve put together a detailed rundown of what happened this week that you should know. In life, knowledge is power. In this business, knowledge is dollars.
Build your bar's National Vodka Day promotion around exotic, elegant and eccentric vodkas made with special bases in order to attract curious guests.
There's a simple formula for enjoying the summer: Rum + pineapple + coconut = summertime happiness. Blended or shaken, these Piña Colada variations are the drinks your guests want to sip in the sun.
Cocktails that shamelessly feature red, white and blue ramp up the festive flair of Independence Day parties and backyard barbecues. Happy birthday, America!
Whether your penchant is for gin, vodka or a splash of both, we’ve got you covered this National Martini Day, which takes place on June 19. These modern versions of the Martini are well balanced and pay tribute to the stirred, booze-forward, elegant sip that never goes out of style.