Topic: Chain restaurant event

What Drives Customer Beverage Choice?

During next month's VIBE Conference in San Diego, Jack Li of research firm Datassential will share custom research on what motivates a guest's beverage order. Li will also share trending drinks and flavors, along with customer behavior based on the Datassential menu database.

Making Sense of Mezcal

Mezcal has undergone significant growth, and now the rustic Mexican spirit seems poised to take off beyond its niche. At next year's VIBE Conference, Jack Robertiello will lead a tasting seminar designed to explore the differences in flavor and the opportunities mezcal presents today.

Stephen Beaumont at 2017 VIBE

More and more customers expect their on-premise beer service to be the essential difference between enjoying a beer at home and drinking a beer at a bar or restaurant. Beer expert Stephen Beaumont shares some tips in advance of his 2017 VIBE Conference workshop.

Hard Rock Vista Award

This year's VIBE Vista awards saw Hard Rock Cafe, an award winner in various categories a number of times in past years, win the award for aBest Overall Beverage Programa for a chain restaurant.

VIBE Conference Adds New Programming to 2016 Lineup

New programming has been introduced to the 2016 VIBE Conference, a two-day conference for chain beverage executives and supplier partners. Attendees will have access to four workshop series featuring a variety of tastings, research sessions and discussion panels.

2016 VIBE Cocktails

While the VIBE Conference certainly provides beverage executives and operators with original beverage research and interactive workshops, it also includes beverage tastings. Here are some videos of what cocktails you can expect to taste at the conference.

2016 VIBE is Coming!

The 2016 VIBE Conference is just 2 weeks away! Looking to re-energize operators and beverage executives for 2016, we've changed the location of the conference to beautiful San Diego and tapped celebrity mixologist Toby Abou-Ganim to host.

VIBE Conference Crafting Connections

This is where youall make priceless professional connections. Itas your chance to connect face-to-face with hundreds of people just like youaas you share stories, gather ideas and build relationships that last for years.

Tony Abou-Ganim

Tony Abou-Ganim is a pioneer and visionary in the bar profession. He's also one of the most sought-after bar professionals in the world and he's also the featured emcee for the 2016 VIBE Conference.