Topic: Celebrity promotion

Marketing your Celebrity Booking

A lot of nightclub bookers make the mistake of thinking all they have to do is line up the celebrity and wait for the crowds to come. Here are the tools you can use to market your celebrity booking and maximize your marketing efforts.

What to Know About Artist Booking Prices

You may not realize how stressful and complex the process of booking an artist or other celebrity for an event can be. It seems like something that should be straightforward but there's actually a lot to consider about booking fees that may surprise you. Let's take a look at this complex issue and learn how to save money and sanity.

Interactive Promotions

Engaging with your customers can be difficult when their faces are buried in their smartphones. A well-executed interactive promotion is one effective solution to this problem. Here is one excellent example of such a promotion, entitled The Crescent City Affair.

Sweet Seasonal Sippers at Luxbar

Luxbar in Chicago found success by focusing on seasonality with its cocktail menu, as well as reducing quantity, focusing on quality and paying special attention to local ingredients.

Cold Cold Bling

When Kim Kardashian announced she was tying the knot and began showing off a 20-karat diamond ring, Minus 5 Ice Bar in Las Vegas saw a great opportunity.

Fire, Sex Heat Up Texas Clubs

The American Airlines Center in Dallas opens Pira, a Latin-themed nightclub, aimed to increase business after sporting events, while Area Thirty-One offers "sexy" promotions.

Getting Pretty at the Bar

At the Denver Beauty Bar location, aProject Runwaya contestant Mondo Guerra reached out to see if the bar would allow him to host a viewing party for the show a now it's a successful event.