Topic: Brand expansion

Lady Gaga to Enter Wine Market with Grigio Girls

Lady Gaga has filed the necessary paperwork to produce wine, wine coolers, wine punches, and wine cocktails under the brand name Grigio Girls. The name Grigio Girls is a tribute to one of her best friends, Sonja, and the name of a Gaga song dedicated to the same friend.

Fat Tire Flowing from New Belgium's Asheville Brewery

New Belgium Brewingas flagship Fat Tire Amber Ale is flowing from their Asheville brewery, and heading toward draft lines and cold boxes across the eastern United States. With production ramping up over the next few years, the Asheville brewery gives the countryas fourth-largest craft brewer 1.5 million barrels of total capacity.