Topic: Beverage promotion
The success of the first-ever alcohol-free bar competition has made it clear that zero-proof drinks are here to stay.
The Negroni drinker goes out to drink and eat more, and spends more during visits. You need to bring them through your doors.
Cocktail origins make for great stories, and on January 31 we celebrate the history of the classic Brandy Alexander.
If you're seeking the unexpected for a bar promotion, look no further than the engaging, educational and entertaining tasting pairing event Oink & Barrel.