Topic: Beer sales

Sharpen Your Beer Menu

Julia Herz of the Brewers Association aims to aid chain beverage buyers in breaking out of their comfort zones at the VIBE Conference.

Craft Beer's Biggest Brewers

The Brewers Association, the not-for-profit trade group representing small and independent craft brewers, has released their annual report of the top 50 craft and overall brewing companies in the United States. There are new additions to the top craft brewers since some of the best known names drop off due to ownership changes.

Craft Beer Slowdown

The number of brands and brewers are greater than ever before, so it's not a total surprise that craft beer sales growth has, for the first time in more than 10 years, not made double-digit growth according to research firm IRI Worldwide.

Enhance the Beverage Experience

Today's consumers have diverse, discerning palates that crave a premium beverage experience right down to the glassware. Craft beer and brown spirits like bourbon, rye, and Scotch and Irish whiskeys are the fastest growing beverage categories in the United States.

The Beer Crystal Ball

As 2016 enters its final month, itas time to assess the impact of various trends that will be talked about and drive the industry in 2017. This week, we take a look at 5 beer trends to expect next year.

Make New Yearas Events Stand Out

Along with festive decorations and crowd-pleasing entertainment, one way to elevate a New Yearas Eve party or New Yearas Day brunch is with the right tabletop and bartop presentation, including serving your best drink creations in the right glassware.

Holiday Beer Pairing Dinners

November and December are all about spending time with family and friends to share experiences and create memories. Chain restaurant operators can leverage the desire for experiential dining by curating and executing exciting beer pairing dinners.

Beer Pairing Events

The fall and winter months are perfect for beer pairing dining events. Seasonal beers and specialty food items come together perfectly to entice guests to buy tickets for special pairing events, enhancing guest loyalty and the beer and food experience.