SVEDKA Rosé vodka is an innovative amalgamation of the spirits and wine worlds, made with 5 percent rosé wine. On the nose, aromas of vibrant fruit. On the palate, strawberry and pineapple flavors are accented by a hibiscus note.
Notably, this expression is the first from SVEDKA to be bottled in a clear glass container. The packaging, which makes use of gold accents, is intended to showcase the pink liquid inside.
Accompanying SVEDKA Rosé’s launch is a bold, mischievous advertising campaign, including taglines like, “Not Wine, Not Sorry,” and “Vodka with a Wine Fetish.” Expect this vodka to be big this spring and summer.