If you can promote them properly, UFC and boxing pay-per-view (PPV) events can have a major impact on profits.

The Palms Casino Resort recently unveiled a new, updated look with brand-new nightlife venues. Here are the lessons you can learn from the Palms' grand re…

Unleash your inner rocker at these spots boasting killer sound systems, cocktails inspired by live acts playing nearby, and an homage to an iconic recording…

Nostalgia is being celebrated through an inventive 7-cocktail flight promotion at barmini by José Andrés.

When seeking a promotion that brings in high dollars, why not consider one that features you're high-dollar spirits?

The Daybreaker community gathers at bars, restaurants and other venues to celebrate wellness, proving that zero-proof can be exciting.

Add some majesty to your mixology program with libations worthy of a prince and princess for the Royal wedding on May 19.

Any marketing initiative, even with the backing of only a small budget, has the opportunity to see big results if executed correctly.