Your Hot Topics

Every time one of our newsletters goes live or the magazine hits mailboxes, my phone rings and my inbox fills with questions, comments or requests for more information about something we’ve published or posted.

We take all of those e-mails and calls seriously — personally responding to every e-mail or phone call is a top priority for me. We also watch what grabs you on our website, and that running log of hot topics constantly shapes our coverage in the magazine, the e-newsletters and on

Promotion programming and fast fixes to drive dollars to the bottom line are red-hot topics for you lately. Well, you asked for it, you got it!

August is our Promotions Issue. Look for great examples of effective promos, how-to info, resources and expert advice on hosting programs that get traffic in the door, keep people at your bar and make your registers ring. Want to share your best promotion programs? Send them to us at [email protected].

The Promotion Planner returns! Look on page 9 and on for upcoming events — both traditional and quirky — around which to build your next big dollar promotional event.

50 Money-Making Ideas.
Each week in our NCB First Round newsletter, we’ve been doling out a few of the ideas shared by Robert Plotkin and myself during our session at the Nightclub & Bar Convention and Trade Show in March. The response has been so great that we’ve rolled them all up and are hosting the entire 50 online — check them out at

Keep those e-mails and phone calls coming — we’re listening! See you at the bar!


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