Tailor Sets the Stage for Sagatiba

(L - R) Simon Ford,brand ambassador for Absolut and Plymouth Gin; Jamie Terrell, brand manager, Sagatiba; Teddy Namauleg, brand ambassador, Sagatiba.Cocktail culture flashpoint Tailor in New York City celebrated fellow operators and bartenders in the Big Apple mixology scene with help from Sagatiba Cachaça recently.

Sagatiba brand ambassadors Jamie Terrell and Teddy Namauleg worked with Sam Mason, owner of the bar acclaimed for the creations of head mixologist Eben Freeman, to host an installment of The Sagatiba Cocktail Club — a quarterly event held in New York City, Miami, San Francisco, Los Angeles and Las Vegas.

"It is a private event for the movers and shakers from the drinks industry, including bar owners, operators and, of course, the best of the bartending scene," Terrell explains. "I chose Tailor for the latest NYC event as I feel that Eben Freeman, Sam Mason and the team at Tailor are some of the most creative and cutting edge bar and restaurant operators in Manhattan."

Freeman and Mason designed a paired menu of Sagatiba-sponsored complementary cocktails and plates for a full house of guests including legendary mixologist Dale DeGroff.

"The drink which seemed to go over the best was the Cinnamon Toast Sagatiba Pura," Freeman says. "We made it using liquid nitrogen gelatin clarification."

Suggested Articles

Operators can learn a lot about effective marketing campaigns and free advertising from video game Fortnite's recent ploy.

October is loaded with bar holidays. These specialty recipes will carry your promotions into winter.

Cocktails featuring kombucha offer guests health benefits. They can also contribute to the health of a bar's bottom line.