Show Some Skin in Honor of the Bikini

We all know sex sells in this industry, but has anyone ever taken the time to think of how this risqué revolution began? The bikini, of course!

On July 5, 1946, a French engineer by the name of Louis Réard designed a garment “smaller than the world’s smallest bathing suit.” Just days earlier the US military conducted nuclear tests at Bikini Atoll; hence the name. Little did Réard know how explosive his creation would actually become. Today, July 5th marks the 67th year of the bikini’s existence.

Heat Ultra Lounge
Photo from Heat Ultra Lounge

The bikini not only revolutionized women’s clothing, but it also changed the nightclub & bar industry forever. The go-go dancers, wet t-shirt contests, and pure sexiness exuded on a regular basis within the industry is thanks to Louis Réard and the rebel women who chose to evolve from such conservative thinking back in the 40’s and 50’s.

So it’s only right that we honor this iconic swim suit on its anniversary. Take a moment today and toast to the originator of sexuality in the bar scene. It’s been said that life’s a beach, so who could resists an indoor beach party?


Suggested Articles

The power of social media makes food and beverage photography more important than ever. These tips will improve your pics.

You've heard the phrase, "You have to spend money to make money." But there's a key component missing from that quote.

It's time for operators to not only embrace innovative technologies but also the independence offered by self-serve beer systems.