During the second half of football season, begin a tease ad campaign promising more fun on Monday nights after the football season is over. Diligently collect leads from your Monday Night Football customers and begin to reveal more and more about your new Monday night promotion as the football season continues to wind down.
After football season is over, for example, turn your Monday night crowd into amateur boxing fans. Hook up with the local boxing community, and you are sure to find willing volunteers to help you put together a Monday Night Boxing promotion. This promotion will involve setting up a temporary ring and suiting up your customers in headgear and extra big boxing gloves. Matches featuring your female guests are always fun to watch and popular with the crowd. Add a ring-girl competition and a great drink special, and your Monday nights can be solid until September comes around again.