One Bar's Answer to Health Care Reform

In the midst of the H1N1 craze, and as flu season gears into full swing, London Lennies decided to give bar patrons a taste of their medicine. “We have been a part of the Queens community in New York City for nearly 50 years, and we have seen a lot happen during that time. So we wanted to poke a little fun at the media craze surrounding this year’s flu season,” says Leslie Barnes, owner of London Lennies. “The ‘Flu Shot’ menu is basically a special ‘Flu Shot’ oyster shooter we created using tequila, a gazpacho medley of fresh herbs, vegetables and lime juice. We also have an accompanying appetizer of three bite-size crab cakes called the ‘Crabcake Cure.’ Our guests get to escape the doom and gloom of flu season headlines and get a tasty dose of flu-fighting zinc, and our staff has an opportunity to have some fun with our customers and each other.”

The promotion launched Oct. 9 and will run until February 2010. The management is monitoring and measuring feedback by surveying customers who come in, and the local media also ran a story on the promotion.

Read more on

Suggested Articles

The arrival of pumpkin beers isn’t the only sign that summer is coming to a close. Labor Day is the unofficial end to summer.

The power of social media makes food and beverage photography more important than ever. These tips will improve your pics.

You've heard the phrase, "You have to spend money to make money." But there's a key component missing from that quote.