When May rolls around, it brings with it the promise of warmer months ahead but also a plethora of holidays. From Cinco de Mayo to Memorial Day and the Kentucky Derby, there seems to be a limitless supply of days to celebrate. However, one that proves an integral time to celebrate is Mother’s Day.
The day is a unique driver of demand, as families often come out to restaurants in droves to honor their mothers.
“What makes the day unique is the day itself,” explains Dino Perez, owner of Rio’s D’Sudamerica in Chicago. “It’s a day you want to take your mom out to a nice restaurant.”
Perez hopes that restaurant is Rio’s. For the past three years, he’s hosted a Mother’s Day promotion that offers its signature Sunday Peruvian buffet fare ($23 per person) with extra food options and $15 Pisco pitchers, which usually are priced at $25. “That’s a great deal,” Perez says. “We never do that.”
The buffet includes Papa a la Huancaina,a