Kicking Up a Kickoff at Lagasse's Stadium

Giving new meaning and depth to the term “kickoff,” the group at Lagasse’s Stadium held a stellar event in honor of the Las Vegas sports bar’s grand opening on Sept. 25.

“Since Lagasse’s Stadium is a sports bar and sportsbook, hosting a book signing event with LA Lakers NBA all-star Derek Fisher just made sense. It was a unique and fun way to kick off the grand opening weekend,” says Marc Zakin, general manager.

The venue, which offers stadium seating, sports betting options and food by Chef Emeril Lagasse, was full of media and excited sports fans for the grand opening event. Guests could enjoy drinks at the bar before and after getting Fisher’s signature on copies of his book, Character Driven: Life, Lessons, and Basketball, which were purchased outside the venue for $24.99; to enter, guests had to purchase a copy. Inside, the book-signing table was set up close to the front entrance so fans could easily access Fisher.

Lagasse's Stadium Las Vegas

One-hundred-fifty people attended the event, and it was marketed via a few radio promotions, on-property signage, the outdoor marquee and rack cards, as well as postings on social media sites such as Facebook, Twitter and MySpace.

“We easily could have doubled the amount of invites had we had more time to promote,” says Zakin, who intends to host more book signings with athletes in the future.

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