Promotions, promotions, promotions! Be prepared — we’re about to bombard you with a lot of information on the how-tos, the when-tos and the not-tos of planning a promotion. Before you dive headfirst into the issue, take a look at this promotion planner and make mental notes of days around which you might like to build into an event. Then use the tips we provide throughout the issue as you get started on your path to promo perfection.
National Rum Day
Showcase the spirit in luxurious, creative cocktails. Need ideas? Check out nightclub.com/drink-recipes/rums-renaissance.
Clinton’s “Meaning of ‘is’ is” Anniversary
Feature a lie-telling contest to see who’s the most believable patron at your bar.
National Men’s Grooming Day
Pair up with a local barbershop or salon for a giveaway, or host a charity head-shaving event. You’re sure to draw a crowd and rake in cash for a good cause!
National Whiskey Sour Day
Women’s Equality Day
Michael Jackson Birth Anniversary (1958)
National Bourbon Heritage Month
Show off the country’s spirit by featuring bourbon cocktails throughout the month.
National Lazy Moms Day
Welcome those mothers who need a break! Invite them in for a day (or evening) of sipping on cocktails created just for them. Bonus: They can even wear their PJs!
Celebrate the end of summer with creative season-ender drinks, coming soon to nightclub.com.
Video Games Day
You have all those electronic video games in your bar — use them to your advantage! Host a tournament! Or why not bring in a Wii (or two), and watch as guests hilariously compete in tennis, bowling and hula hooping.
Mexico’s Independence Day — 200th Anniversary
Encourage guests to turn off their cell phones and get back to basics by enjoying the people around them. You can turn off (or at least down) too — why not turn down the lighting and hire a live band over canned music?
First Day of Autumn
National One-Hit Wonder Day
Hire a DJ to play the most notorious one-hit wonders ever, from Tony Basil’s “Mickey” to Los del Rio’s “Macarena.”
TV Premiere Bonanza
On this day over the years, a number of wildly successful shows debuted, including “The Beverly Hillbillies” (1962), “Gilligan’s Island” (1964), “Hawaii Five-O” (1968), “The Brady Bunch” (1969) and “Knight Rider” (1982). Host a costume or look-a-like party — bonus points to the guests dressed in groups (that means more people at your bar and more money spent!).
Samuel Adams Birth Anniversary (1722)