Tis the season, as they say. So what are you doing at your establishment to get into the holiday spirit? December is chock-full of holiday cheer with Christmas and New Year's Eve and everything that comes with them, meaning it’s the perfect time for you to get new customers into your place while rewarding your loyal customers with fun events and great deals. Here are some of our favorite end-of-year holiday promotions. From ugly holiday sweater parties to vacation giveaways, there’s certainly a number of creative ways throw a holiday party, so start planning and preparing your staff for a variety of merry events.
“Nightmare Before Christmas Party” at the Waterfront Bar & Grill, San Diego
Last year, the Waterfront Bar & Grill in San Diego hosted its “Nightmare Before Christmas Party” to much fanfare and success. Guests received discounts on drinks if they were in full Halloween costumes, and the night was topped only by a costume contest. Not to mention, The Waterfront also hired a Santa Claus to take photos with patrons, which were posted on its website.
12 Days of Christmas at Union Jack’s British Pub, Arlington, Va., and Bethesda, Md.
Union Jack’s British Pub in Arlington, Va., and Bethesda, Md., created its own version of the 12 days of Christmas for its patrons. Working in conjunction with Vacation Adventures International, Union Jack’s offered luxury incentive vacations each of the 12 days leading up to Christmas through drawings and contests. Vacations were geared toward all types of people, from the beach bums to the ski bunnies. The best part: By buying the vacations in a large bundle, the trips cost Union Jack’s management team less than $100 each.
Christmas at Club Mayan, Los Angeles
Club Mayan got a big pay off last year when Dimelo! Records’ entire roster of salsa artists performed on the venue’s main stage for its Christmas party. Although this was Demilo! Records’ seventh year at Club Mayan, they changed things up by offering a branded CD with the event ticket, renting a charter bus in San Diego for fans to attend (the cost of the bus trip was bundled in the ticket price) and hiring male and female models, who dressed in sexy Santa attire and took pictures with guests throughout the night that were posted on the Club’s website.
“Ugly Sweater Party” at Starters Riverport, Bethlehem, Pa.
This Pennsylvania bar went all out in its holiday celebration by hosting an “Ugly Sweater Party.” Patrons and staff wore the ugliest sweaters they could find while a competition was held to see which guest had the most unfortunate-looking one. Male and female finalists won a spa day and a gift card to a local boutique in order to buy a more fashion forward wardrobe.
Celebrating the Eve of Christmas Eve at Babel Lounge and Hookah Bar, New York City
Babel Lounge and Hookah Bar in New York City had a huge Christmas Eve Eve bash last year. DJ Ibrahim aka DJ Jungle supplied the beats, and the open bar from 11 p.m. to 1 a.m. supplied the drinks. To top it off, the event cost only $30.
Redemption Bar & Grill in NYC Throws Holiday Parties for Everyone
Redemption Bar & Grill in New York City hosted its Happy Effen Holidays Party for all those New Yorkers who missed out on their (canceled) office holiday parties. Guests who showed up and turned in a business card were rewarded with a complimentary cocktail featuring Effen Vodka.