With three locations to fill nightly in Las Vegas, the staffs at Sierra Gold venues have to work overtime to promote unique and fun happy hours. Every Saturday from 6 - 9 p.m., the Sierra Gold taverns in Las Vegas host “Ladies Night at Sierra Gold” where they give away Swarovski crystal necklaces and Gold’s Gym memberships throughout the three hours. Drink specials include $4 Casa Noble tequila cocktails, MGD 64 and Sobe and Belvedere vodka cocktails (each company is an event sponsor). Belvedere provides four crystal necklaces for each evening, which are given away every hour from 6 - 10 p.m.
“The necklaces are valued at $125 and are shaped like the tree on the Belvedere bottle,” explains general manager Tami Wells. “With each purchase of a Sobe/Belvedere cocktail, you get one entry to win. We do different drinks each week, like our Agave Lemonade. The women come in for the necklaces, and the guys come in for the women. In this economy it works well to offer your patrons an incentive to come and spend money.”
To market the happy hour, Wells and the other employees send out e-mail blasts, pass out fliers in the casinos and work in word-of-mouth marketing on-site.