Getting Pretty at the Bar

At the Denver Beauty Bar location, the staff caters to guests’ every need, especially where looking good is concerned. The bar concept doesn’t just “serve the customer beer, wine and spirits,” but it also “pampers the customer like he or she were at a salon.” That’s probably the reason “Project Runway” contestant Mondo Guerra decided to reach out and see if the bar would allow him to host a night.

Beauty Bar Denver

Guerra is on the current season of the reality fashion design competition that began airing on Lifetime in August. Each Tuesday when the TV show airs, Guerra entertains guests during a viewing party at Beauty Bar. Customers at the bar also can get manicures with a complimentary Martini for $10, thanks to the bar’s happy hour called Manicures & Martinis that runs directly before the screening.

“While Mondo could potentially be a finalist, he’s under contract not to talk about it,” explains Beauty Bar Denver owner, Noah Ray McMahan. “He’s been designing in town since the ’90s, and he reached out to me in conjunction with a pop-up fashion store called Fabric Lab. They bring in fun stuff for guests as well, like last week’s DIY button-making station.”

Fabric Lab and Guerra are covering all the advertising for the event, which last week drew several hundred people to Beauty Bar.

Suggested Articles

Vodka, the industry saying goes, pays the bills. It can do so much more, though. Two new Belvedere vodkas can change guest and bartender perception.

Operators can learn a lot about effective marketing campaigns and free advertising from video game Fortnite's recent ploy.

October is loaded with bar holidays. These specialty recipes will carry your promotions into winter.