If you want to take an ordinary night and make it extraordinary in terms of sales and wow factor, try a body piercing or tattoo fashion show or contest. To get this promotion off and running, connect with your local tattoo parlors or piercing shops and convince the managers, employees and regular customers to support your promotion by offering incentives, as well as a chance to show off their artistry while promoting their business (and yours).
This kind of contest is a good way to draw a wide variety of contestants - from those that are very serious about their tattoos and piercings to the amateur enthusiasts. Make sure that you have a variety of categories so that you have a wide assortment of contestants. Think about including categories such as largest and smallest tattoo, strangest tattoo or strangest place for a tattoo. Also, sexiest piercing will certainly guarantee appeal!