CHICAGO – December 2010 – Crown Imports today announced a partnership between Corona and The V Foundation to help the organization raise money to beat cancer. Since its inception in 1993, The V Foundation, inspired by legendary North Carolina State basketball coach Jimmy Valvano and ESPN, has raised more than $100 million for cancer research and awarded 400-plus cancer research grants nationwide.
To help kick off this partnership, Corona Extra and Corona Light will sponsor V Week on ESPN and raise funds for The V Foundation throughout December on the Corona Light Facebook page.
Corona Extra is the presenting sponsor of V Week, December 1-7 on ESPN, which includes the Jimmy V Classic on ESPN and ESPN2. The sponsorship includes in-game television spots, feature studio segments on the SportsCenter property W2W4, on-site activation elements and a check presentation by Corona executives to The V Foundation during a Jimmy V Classic game.
Corona Light and The V Foundation are also teaming up on Facebook to help fight cancer. Between December 1 and December 31, 2010, for each Facebook user (21 years of age or older) who goes to the Corona Light Facebook page (www.facebook.com/coronalight) and clicks the “Like” button, Crown Imports will donate $1 (up to a maximum of $20,000) to The V Foundation for Cancer Research.
Corona Light will work closely with The V Foundation to leverage this partnership through their existing social media channels and Corona Light will run Facebook ads to help build awareness and generate support.
“We are so excited to be working with Crown and Corona to progress my brother Jim’s dream of finding a cure for cancer,” said Nick Valvano, chief executive officer of The V Foundation. “The V Foundation has accomplished so much in the past 17 years, and with Corona’s assistance we will be even closer to beating this disease that affects millions of people every day.”
“Corona and Crown are committed to giving back to the community and supporting this worthy cause,” said Bill Hackett, president of Crown Imports, Corona’s exclusive U.S. importer. “Cancer research is so important, and aligning with The V Foundation to raise awareness and funds makes us proud as an organization.”