Atticas New Yearas Eve Offers Something for Everyone

Attic at American JunkieAttic’s motto for its New Year’s Eve celebration is simple but well known: "What happens in Attic, stays in Attic."

And for its VIP celebration, it's certainly pulling out all the stops. Two full bars, a custom-built sound system and resident DJ Mark Stylz, who spins at the Palms Last Vegas will all get the party started on Dec. 31. General tickets start at $125, and booth reservations range from $1,500 to $2,000 with the private room renting out for $10,000. In addition, the event includes a midnight ball drop, a confetti blast and Champagne toast.

The Chicago-based nightclub’s second floor sister restaurant American Junkie, will host a more low-key New Year’s celebration. American Junkie and Attic have been around less than a year, and this New Year's Eve event is the first of many to come, says Owner Brad Parker.

Whereas American Junkie is offering a low-key night out for friends who want to grab a few drinks and hang out, Attic will be hosting a high-energy evening where guests will be encouraged to wear their best dresses and suits. The goal of planning two different events in one venue is to have something for everyone, Parker says.

Planning started six weeks ago, with Jägermeister and Belvedere serving as sponsors. To make the night stand out from other nights at Attic, Parker is upping the ante. Although he admits it can be challenging to come up with unexpected surprises.

“People on New Year’s Eve want to go out. We don’t have to do this huge, crazy ordeal, but you have to give them something different,” he says. “We have to give them something a little bit extra.” Indeed, Attic’s regular crowd of clubgoers will undoubtedly be out, but New Year’s Eve is a special night for a lot of people, who will pay the extra money for a memorable night.

“There are some people where New Year’s Eve is their one night out,” he says. But, he says, it doesn’t have to be an out-of-control party where the "you waste money.” 

Small improvements can make the difference. Parker changed the atmosphere to reflect the holiday season, adding decorations, decking it out in gold fabric and covering tables with special tablecloths.

And with the extra guests crowding in the club, Parker will “definitely turn a profit,” he says. Having New Year's fall on a Tuesday, a day when the club isn't usually generating revenue, will also help draw in more crowds and more profits. By falling on a weeknight, Parker says that bodes well for the celebration. "It’s lucky, and it’s going to be good for us," he says.

For patrons, Attic is the “place to come and party,” Parker says. “We’re offering people an easy solution to a good night.”

Suggested Articles

The power of social media makes food and beverage photography more important than ever. These tips will improve your pics.

You've heard the phrase, "You have to spend money to make money." But there's a key component missing from that quote.

It's time for operators to not only embrace innovative technologies but also the independence offered by self-serve beer systems.