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industry expert Donald Burns shoots down myths surrounding bar, nightclub and restaurant marketing while providing truth and solutions.
You're a smart operator and you know that social media is crucial to your success...so why won't your employees post about your business?
Sugar Factory has mastered the art of using Instagram for marketing and staying connected with guests and fans.
If you can promote them properly, UFC and boxing pay-per-view (PPV) events can have a major impact on profits.
The Palms Casino Resort recently unveiled a new, updated look with brand-new nightlife venues. Here are the lessons you can learn from the Palms' grand re…
Amaro Montenegro's #NotAConvent event is a lesson in how operators can build their reputation and boost revenue by hosting special and private events.
Unleash your inner rocker at these spots boasting killer sound systems, cocktails inspired by live acts playing nearby, and an homage to an iconic recording…
Nostalgia is being celebrated through an inventive 7-cocktail flight promotion at barmini by José Andrés.
Negroni Week is all about raising money and awareness for charitable causes. Here are ideas you can use for a successful Negroni Week promotion.
When seeking a promotion that brings in high dollars, why not consider one that features you're high-dollar spirits?