Move Over Gentlemen - This is the Year of the Vixen Smoothly crafted, female-centric Vixen Vodka hits shelves in Georgia.
A powerful new spirit is making a splash as Vixen Vodka hits the shelves in Georgia, shaking up the male-dominated category with a twist of girl power.
The dream of three smart, savvy Southern Atlanta women comes alive this fall as they take on the boys club head-to-head and give women what they really want – a delicious vodka brand created for the female palate.
Vixen Vodka embodies its creators’ “why not?” approach to life, a philosophy that has taken them on a straight shot into the heart of the spirit industry offering “lust in liquid form.” In August 2010, the brand’s founders LeeAnn Maxwell, Jenny Policky and Carrie King, all metro Atlanta residents, were enjoying a girls’ beach weekend when they made the decision to launch a female-centric vodka, Vixen Vodka, made by vixens, for vixens. With that, and a few more cocktails, the women put their extensive sales and marketing backgrounds into action and embarked on a two-year journey not just to create a product, but a brand. A brand that stood for the qualities they hope to inspire in others – strength, independence, courage, sass and a lust for life...