Sombra Mezcal Announces Sustainable Virtual Cocktail Competition Judged by Trash Tiki

Image: Sombra Mezcal

Starting April 22 and concluding August 22 of this year, Sombra Mezcal has announced the brand’s first-ever “Shake and Stir to Sustain the Land and the People” competition. When Master Sommelier Richard Betts, founder of Sombra, opened the distillery, eco-friendly production methods were at the top of his core tenets list.

To all but eliminate the carbon imprint inherent to carbon-intensive travel, the “Shake and Stir to Sustain the Land and the People” competition is being conducted virtually. Trash Tiki founders Kelsey Ramage and Iain Griffiths, who will judge the virtual competition, have said it’s the first of its kind.

Read this: Close the Loop: Become a Sustainable Bar Today

The rules are straightforward. To be considered for judging a cocktail must be submitted by a professional United States bartender aged 21 or older. A maximum of five ingredients may be used to make the cocktail, including at minimum of 1 ounce of Sombra Mezcal and at least two ingredients that are demonstrably eco-friendly. Judges Ramage and Griffiths will judge valid entries on sustainability, originality, creativity, overall flavor, and the best showcasing of Sombra Mezcal.

Read this: Earth Day Inspiration: Five Brands Dedicated to Sustainability

A dozen finalists will be announced in September, and a grand prize winner will be announced in October. The grand prize? A week-long, all expenses paid trip for the winner and their guest to Oaxaca, along with a hands-on sustainability apprenticeship at Sombra's new distillery.

To enter the competition, click here.

Suggested Articles

Music is one of the best ways to tie together your space, engage employees, and delight customers. Here are six keys to making sure it’s working for your bar.

The growth, some of it explosive, of ready-to-drink products across multiple subcategories presents opportunities on-premise.

Consumers can't get enough of innovative, quality canned adult beverages. Here's your chance to crowdfund three new canned cocktails.