Drawing on the allegiance of dieting California women, San Francisco’s homegrown Slim Spirit LLC captivated the local cocktail scene with the Slim line of low-cal spirits, and the company is now preparing to take Slim Vodka, Tequila, Rum, Gin, and Whiskey national. Calling themselves “Slimterns” on Facebook, fans of the Slim Spirits are likely to see their ranks increase as the Slims continue to push the rapidly expanding diet adult beverage market.
The versatility of the Slim Spirits, on- and off-premise, sets these low-cal liquors apart from other products. Utilizing Slim Vodka, Tequila, Rum, Gin, and Whiskey, professional bartenders and at-home hostesses mix low-cal variations of traditional cocktails. Martinis to Mojitos, SlimSpirit.com offers a wealth of diet cocktail recipes to help Slimterns stay Slim and have fun.
According to Slim spokesperson Mike Dean, women comprise the majority of Slim customers. “The Slims offer a low-cal, mellow cocktail platform that appeals to women,” Dean says, and “we work hard to ensure the price point remains accessible.” The Slim Spirits retail for $14.99 per 750ml bottle.
By offering a complete portfolio of diet Slim Spirits, the company is able to offer a comprehensive bar program that helps bar managers add a Slim cocktail menu to their existing beverage lineup. Dean explains, “we print our own complimentary Slim cocktail menu inserts for our bar and restaurant customers—no fuss, no muss: your Slim diet cocktail program is ready to go out of the box.”
www.SlimSpirit.com (415) 320-SLIM (7546) [email protected]