The Real McCoy Rum reaches a significant milestone this month with its introduction into the major spirits market of metro New York. An award-winning, super-premium trio of aged rums, The Real McCoy will target both on- and off-premise accounts throughout the Big Apple. The Real McCoy’s expansion into greater New York comes after much success in its six current markets, which includes upstate New York. As The Real McCoy expands statewide, the country’s largest distributor, Southern Wine & Spirits, will now spearhead distribution throughout the state. This market addition comes at an exciting time for The Real McCoy Spirits Corp., which recently joined the Davos Brands portfolio in September.
“The Real McCoy is well-positioned for New York City’s cocktail scene as attention toward aged rums continues to increase,” says Bailey Pryor, President and CEO of Real McCoy Spirits Corp. “With three age-statement rums, our trio is a perfect fit in classic cocktails and on its own.”
The Real McCoy has targeted key cocktail accounts in existing markets, working closely with local mixologists to highlight the versatility of the craft spirit in signature drinks. In New York City, The Real McCoy will implement similar efforts targeting premium cocktail bars and accounts that specialize in craft and quality ingredients. Davos Brands and Southern Wine & Spirits will support the brand through the use of POS materials and execution of local tastings and events to build momentum in the new market. The brand kicked-off in the state at the annual New York Food & Wine Festival held October 17-19.
“New York plays a significant role in the story of Bill McCoy, whose rum-filled ship acted as a floating liquor store just miles off the shore of Manhattan during Prohibition,” added Pryor. “We look forward to bringing the legacy of McCoy and his quality spirit back to the city.”
Awarded over 35 medals to date, The Real McCoy Rum is produced by Foursquare Distillery in Barbados, and overseen by Master Distiller and Rum Hall of Fame member Richard Seale. All three marks are made under an uncompromised set of standards, using only the highest quality molasses and proprietary yeast exclusive to the distillery, creating a pure and unadulterated spirit.