St. Clair Shores, MI - Prestige Imports, LLC is excited to announce the upcoming launch of Penthouse branded libido and sexual wellness shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports' licensing deal with General Media Communications, Inc., the publisher of Penthouse Magazine.
"Prestige Imports is excited to be utilizing the Penthouse brand in connection with these new and innovative libido shots," says Tom Cleaver, director of marketing for Prestige Imports, LLC. "Recent IRI data shows an impressive increase in retail sales in the new sexual enhancement segment by 57.7% over the last 52 weeks in North America to roughly a $20 billion category. With our expertise in the food and beverage industry and the reputation and global reach of the Penthouse brand, we believe this is a winning combination for these sexual wellness products."
Amanda Byrd, director of licensing for the Penthouse brand, says, "Penthouse is a brand synonymous with sexual well-being and this product is an ideal branding opportunity for us. We are very excited for the upcoming launch!"
The Penthouse libido shots are scheduled to be available nation-wide beginning in July 2011. For more information on Per4mance Shots by Penthouse and Pleasure Shots by Penthouse, or to locate a retailer, please visit www.PenthouseShots.com.