Stunning Nightclub Innovation Features Pioneering Soft-Touch Technology
NEW YORK – Belvedere Vodka, the world’s original luxury vodka, is thrilled to introduce the Midnight Saber, a breakthrough luminous bottle with laser cut precision and soft-touch technology that will light the night across the world’s leading nightclubs.
Belvedere has always been at the forefront of innovation, while also remaining faithful to its heritage and superior quality standards. Widely recognized in light innovation, the Midnight Saber is no exception. With exquisite laser etching and delicate black coating, the audacious yet elegant design marks the first of its kind in industry packaging. LED lights line the bottom and when turned on produce an effect of misty trees emerging from the bottle, for the most stunning night experience. Available in 1.75L bottles only, it will be launched in March 2017 at major nightlife venues.
“The cutting edge design of the Midnight Saber truly expresses our relentless commitment to bold and irreverent innovation,” remarks Charles Gibb, President of Belvedere Vodka. “Not only do we craft an exquisite spirit, but we strive to bring excitement to the clubs and enhance the bottle-service experience with ground-breaking products and rituals.”
It is with this philosophy in mind that in 2012 Belvedere launched the ‘Night Saber’, its first magnificent luminous vodka bottle, and in 2014 introduced the first ever laser-cut metallic bottle, the ‘Silver Saber’, illuminated by LED lighting technology.
Belvedere’s commitment to innovation in the night continues to lend inspiration to those seeking an unparalleled vodka experience.
ABOUT BELVEDERE VODKA
Born of Rye, Water, Character
Created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts who appreciate its all-natural, additive free character. Crafted using Polish Dankowskie Rye and blended with water from its own local pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.