Lipman Brands announced that it will officially re-launch the acclaimed El Diamante del Cielo Tequila at the 2013 WSWA Convention in Orlando. Produced from the highest quality Weber Blue Agave, Cielo was acquired by Lipman in 2010. The previously nationally distributed brand will re-enter the market with updated packaging for its Anejo, Reposado, and Silver tequilas, including a new bottle with rebranded metallic labels. The original Anejo and Reposado recipes will be used, according to company CEO Robert Lipman. Cielo is billed as the highest-rated tequila ever, receiving four double gold medals at the San Francisco World Spirits Competition (2006), 96 points from Beverage Tasting Institute (2007) and voted Paul Pacult’s Best of the Best 2006-2007.
Veteran-owned Heroes Vodka was launched in a limited test market in Tennessee in February 2012. In its first year, Heroes Vodka experienced significant growth including distribution in 10 states, and a national market plan with authorizations from retail giants BevMo! and Walmart. On the heels of a national announcement last month to give back a portion of all purchases to AMVETS, Heroes Vodka is also available in Navy and Coast Guard Exchange Stores and has enjoyed success in several on-premise establishments.
In a strategic move to increase its craft beer portfolio, Lipman Brands added Napa Smith Brewery to its offerings in January 2013. The only production brewery located in the Napa Valley, Napa Smith is “brewed for food” by the nation’s most experienced craft brewer, Don Barkley, who got his start in 1978 at New Albion Brewery. With nearly a dozen current offerings, Napa Smith is distributed nationally with a significant presence at Walt Disney World. It also has developed a substantial presence in Sweden achieving coveted listings from the government monopoly on their Organic IPA and a new West Coast IPA. In 2011, Lipman Brands launched Hap & Harry’s Tennessee Beers brewed in Nashville at Yazoo Brewery. Hap & Harry’s Tennessee Lager is one of the top-selling local beers in the state; Tennessee Ale will be available on tap and in bottles this spring.
Red Eye Original Premium Bloody Mary Mix will also be showcased at WSWA. The established brand billed as “big Texas taste that beats all the rest,” is featured at Cost Plus World Markets and hundreds of other retail and on-premise accounts nationwide.
Later this year, Lipman Brands will roll out its master blend of Old Hickory Great American Whiskey. The statuesque bottle features a historical image of acclaimed U.S. President Andrew Jackson – a connoisseur of fine whiskeys – on its front label. WSWA attendees will be the first to taste the 100% American Grain hand-crafted blend of the finest corn, rye and barley grains aged in oak in Bardstown, KY.