GREY GOOSE, the world's leading super premium vodka, announced its official partnership with Virgin Galactic, the world’s first commercial passenger flight into space. Formed from a shared philosophy that extraordinary achievement comes from acting on your beliefs, the partnership was revealed by Virgin Galactic founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, Global Category Director Premium White Spirits Ben Farlow and GREY GOOSE Creator and Maître de Chai François Thibault, at the Rose Space Center and Planetarium in New York.
The event kicked off with a lively cocktail hour, where invited guests piled into the Hall of the Universe beneath the Hayden Planetarium to await the official announcement of the groundbreaking partnership. A giant screen flanking the space counted down the minutes and seconds to the big moment, when finally, Sir Richard Branson jumped onto the stage with a GREY GOOSE Le Fizz cocktail in hand to officially toast the partnership.
Later in the evening, Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group. A panel of disruptive minds in the travel industry will debate “The Future of Travel: Are We Moving Fast Enough?”
The event marked the beginning of a partnership between the two iconic brands that goes beyond solely sharing a philosophy. As Virgin Galactic welcomes the first commercial passengers into space, GREY GOOSE will bring this space journey to life through a range of out of this world experiences, exclusive content and a series of limited edition promotions. This will be complemented with exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those who will be experiencing the commercial space flights, exceptional signature cocktails will toast the new era of space travel planned for 2015.
At the event, invited guests were also treated to two new cocktail serves which explore the taste of space on the senses. The GREY GOOSE Taste of Space Cocktails celebrate the pioneering partnership between GREY GOOSE and Virgin Galactic.
50 ml GREY GOOSE vodka
Chill glass. Add GREY GOOSE vodka, vermouth and raspberry eau de vie. Throw 4 times. Strain and zest and discard the lemon. Garnish with raspberries, slightly sprinkled with cracked pepper.
Beyond the Clouds
60 ml GREY GOOSE vodka – chilled
Add Ice ball to glass. If using a cloud pourer fill the base with water and food grade Ethyl Formate. Fill capsule with dry ice. Pour food grade Ethyl Formate Cloud into glass and let hover. Ritually, pour the chilled GREY GOOSE through the cloud to part it.Top with Raspberry Juice and freshly cracked black pepper (from a peppermill)