Diageo Launches Honey "Scotch" Whisky

J&BJ&B Urban Honey, a 35% abv spirit made from J&B Scotch Whisky and infused with honey is described by its makers as a “characterful drink that creates a balanced and smooth liquid” which can be enjoyed neat or in cocktails.

To ensure compliance with Scotch Whisky Association guidelines in making and marketing Scotch whisky, its bottle has been clearly labelled as a spirit drink rather than a flavoured Scotch whisky, differentiating it from its parent brand.

Dougal McGeorge, global J&B brand director, said: “Creation of J&B Urban Honey is true to the urban roots of the J&B brand and its reputation for re-invention in the whisky category.

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