Louisville, Kentucky – Collingwood Blended Canadian Whisky released its new package, with a bottle design that will increase consumer appeal through a new screw cap.
In an effort to improve overall functionality and increase sustainability of the Collingwood bottle, the extra black cap from previous packaging has been removed. The new front and back labels display a premium appearance that complements the liquid inside the bottle while focusing on the brand name. The new Collingwood package design reflects the premium essence of this finely crafted whisky.
"We are very excited about the new package design and believe the increased impact on the shelf will give consumers the opportunity to find and try this hidden gem of a whisky" said Collingwood Brand Manager, Heather Howell. “In conjunction with the new package, we’ve completely repositioned the brand to focus on craftsmanship, the vigor of the Canadian landscape, and the artisanal world.”
Collingwood is a super-premium whisky made at Canada’s longest continuously owned and operated distillery, in the town of Collingwood, Ontario. Made using water from the pristine Georgian Bay and fine grains sourced primarily from Canadian farms, Collingwood is uniquely crafted and finished with an extra maturation step of resting with heavily toasted Maplewood staves.
The new Collingwood package is hitting shelves nationwide in select retail locations with a suggested retail price of $28.99 for a 750ml bottle.