As the business world has evolved, the Internet has taken over and in the brunt of the revolution now lays social media. While Facebook is still in the forefront, other visual platforms are steadily gaining speed.
Businesses must stay with the times or they will fall behind. Who goes anywhere without their cell phone these days? The entire world is constantly plugged in to their phones which heavily revolve around social networks, so advertising your business in a convenient fashion for your customers is only beneficial to you.
Social media marketing professional and founder of Social Hospitality, Debbie Miller, magnifies the importance of utilizing specific social networks in order to achieve success in the hospitality industry. Miller confirms that visual social networks are the most popular, with Facebook still in the lead. Pinterest and Instagram have been showing rapid growth, however. The reliance on images for both of these channels bodes well for dining venues, since there are so many visual components people will take into consideration when figuring out where to eat and drink.
Miller further explains the importance of being on Pinterest and Instagram, “People are probably already sharing photos from your venue so interacting with those people and creating loyal customers that feel they have a personal relationship with your brand is a great way to nourish those relationships.” Social media is about just that, being social! Customers want to feel like they are important to your brand, and a simple response on a picture will do just that; so do it and build an impressive loyalty program.
As a business owner, if you utilize social media correctly, you have the power to generate buzz amongst your customers and perpetuate profits by making them want to come to your bar, nightclub or restaurant. Miller has three easy tips for bar owners in order to get the most out of their social media use:
- Know your audience. Knowing where your audience is hanging out is vital to making sure you’re in the right place(s) and engaging accordingly.
- Be consistent. Don’t start utilizing a certain channel then fall off the face of the earth.
- Have a plan. Don’t just jump in blindly – hone in on your goals as a business and use social media accordingly to reach those goals.
“Bars and nightclubs can take their presences to the next level by being sure to not just be present on Pinterest and Instagram, but to consistently share new content, interact with fans, and provide behind-the-scenes insight to draw people in and encourage them to visit and re-visit. Many brands unveiled authentic Pinterest and Instagram promotions this year, and they are a great way to get people involved and excited. There are many ways to tailor a visual social media promotion to your brand!”
Debbie Miller is a social media expert in the hospitality industry who will be speaking at the Nightclub & Bar Convention and Trade Show on her session entitled “Working with Visual Platforms Online”. Don’t miss Miller in-depth session on how to create a dominant social media presence for your brand by way of Pinterest, Instagram and Vine.