Leading Chain Restaurants, Hotels, Casinos and Cruise Lines that actively participate in beverage promotions are encouraged to enter the prestigious 2015 VIBE Vista Awards.
The Awards submission process will officially open next week starting on June 2, 2014. All entries must be completed by September 19, 2014. Qualification and submission information can be found at www.VIBEConference.com.
Operators interested in entering are asked to submit materials and supporting details used in their beverage promotions to the faculty at Johnson & Wales University, headed by Edward Korry. To insure efficient, fair and unbiased judging and analysis, the VIBE Conference partnered with Johnson & Wales to evaluate all submitted materials. Awards are judged for both Multi-Unit Chain Restaurants and for Hotels, Casinos & Cruise Lines in the following categories.
- Wine Program
- Beer Program
- Spirits Program
- Adult Alcohol-Free Program
- Menu Program
- Special Event
- Responsible Alcohol Service
Submitted materials are judged on the criteria below:
- How the promotion supports or expands the overall strategic aims
- Unique attributes of the promotion or event
- Demonstration of breadth and selection (depth) of products for the promotion
- Marketing, point of sale, promotional support
- Server training
- Evidence of overall results – sales and profitability
- Social responsibility messaging
The VIBE Conference is the premier event for chain and hotel adult beverage executives and suppliers. The top-to-top on-premise conference is held annually in Las Vegas, and involves high-level content, tastings and networking opportunities.
About Nightclub & Bar Media Group
Nightclub & Bar Media Group is the go-to resource for the on-premise professional. Mirroring the fast-paced, trend-setting nature of the beverage industry, Nightclub & Bar has been providing the specific tools bar professionals, owners and managers need to grow their businesses, compete, and succeed in this competitive industry for over 29 years. In 2012, Nightclub & Bar Convention and Trade Show was recognized by Tradeshow Executive as one of the “Largest Shows of 2012” and one of the “Top 25 Fastest-Growing shows” by Trade Show News Network. The 2015 Nightclub & Bar Show will take place on March 30 – April 1 at the Las Vegas Convention Center (http://ncbshow.com). Nightclub & Bar Media Group also presents the VIBE Conference (http://vibeconference.com), March 31 – April 1, 2014 in Las Vegas, Jon Taffer's Rescue Tour (http://ncbrescuetour.com/), Jon Taffer's On the Rocks (http://www.ontherockslasvegas.com), Nightclub & Bar Top 100, Nightclub & Bar Awards, and produces daily content on www.nightclub.com along with two newsletters, Bar IQ and VIBE.