NEW YORK, NY (June 29, 2009) – Van Gogh Imports / Luctor International and Viridian Spirits LLC announced today that they have entered into an exclusive arrangement for Van Gogh to serve as the U.S. sales and marketing force for Viridian’s portfolio of absinthes, including category leader and flagship product, Lucid Absinthe Supérieure.
Jared Gurfein, co-founder, President and CEO of Viridian Spirits LLC, says, “Our partnership with Van Gogh is a huge step forward for Viridian. By joining with Van Gogh we instantly triple the size of our sales force and are able to tap into the expertise of a management team with more than 35 years of experience in the industry.”
T.A. Breaux, world renowned absinthe expert and creator and Master Distiller of Lucid, adds that “the partnership will allow the owners of Viridian and me to put greater emphasis on PR and marketing activities as well as international distribution.”
The agreement also unites Norman Bonchick, Chairman and CEO of Van Gogh Imports, with his sons, Jonathan Bonchick, co-founder of Viridian, and Lucas Bonchick, National Sales Manager and Northeast Regional Sales Manager of Viridian.
“This is a great opportunity for Van Gogh Imports and Viridian Spirits,” notes Norman Bonchick. “Van Gogh is dedicated to working with brands that represent our company principles – high quality products with interesting packaging that make an impact. A specialized spirit such as Lucid meets these criteria and complements our portfolio perfectly. We are looking forward to working with these brands, increasing sales and expect to ensure Lucid Absinthe Supérieure keeps its position as the category leader within the emerging absinthe market.”
About Van Gogh Imports
Van Gogh Imports / Luctor International is the exclusive spirits importer of super premium Van Gogh® Vodka, Van Gogh flavored vodkas, Van Gogh Blue, Van Gogh Gin, Ron Abuelo Rums and Rum Jumbie. With more flavored vodkas on the market than any other brand, and more four and five star ratings than the competition, Van Gogh Imports is recognized as one of the fastest growing companies in the spirits industry. Based in Orlando, Florida, Van Gogh Imports exports to Europe, the Far East, Australia, New Zealand, Caribbean, Canada, South Africa, Mexico and Central America.
About Viridian Spirits LLC
Viridian Spirits LLC is the brand owner of Lucid Absinthe Supérieure (SRP $59.99/750ml and $34.99/375ml), the first genuine absinthe made with real Grande Wormwood to be legally available in the U.S. in 95 years. Lucid was formulated by world renowned absinthe expert T.A. Breaux, and is distilled in strict accordance with traditional French methods. Viridian Spirits is also the exclusive U.S. importer of La Clandestine Absinthe Supérieure (SRP $71.99/750ml), handcrafted in Switzerland (the birth place of absinthe) and T.A. Breaux’s Jade Liqueurs’ Nouvelle-Orléans Absinthe Supérieure (SRP $110.00/750ml). Both are available here in the U.S., unchanged from their original formulations.