The fourth annual U.S. Drinks Conference, set for Oct. 12 - 13 at the New York Helmsley Hotel in New York City, will gather beverage alcohol brand owners, importers, exporters, entrepreneurs, investors and executives to learn more about the U.S. drinks market. Presenters will discuss strategies on how to grow brands in the U.S., current trends and market data, and attendees will have opportunities to network with wine, spirits and beer executives. Interested in attending? Here are a few sessions you can look forward to at this year’s conference.
Mike Ginley, cofounder and partner of Next Level Marketing, will moderate “Translating Industry Trends into Actionable Insights,” a seminar that highlights spirits, wine and beer trends and educates attendees on interpreting syndicated data to make informed decisions.
Social media is the buzzword at “What’s It All About? – Social Media Marketing” with Gary Vaynerchuk, author and Wine Library TV host, followed by the “Social Media Marketing Panel Discussion” led by Steve Raye, partner at Brand Action Team. The panelists, including Christian McMahan, chief marketing officer at Heineken USA, Colleen Graham, cocktail and mixology expert for About.com, and Tyler Colman, wine author, will discuss what social media really is, the costs involved and potential ROI.
Donna Hood Crecca, publisher and editorial director for Nightclub & Bar magazine, will moderate the “Supplier/Importer Panel, Spirits” discussion, which will take a look behind the scenes at spirits brands that are successful in the U.S. despite the recent economic trend. The session will show how suppliers launched new products during this time, the problems they faced and the common misconceptions about suppliers coming to the U.S.
Learn more about the conference and register at www.usdrinksconference.com.